What NOT to do on your tourism-related website

Into the mist
Into the mist

Keep old transportation schedules

Old bus schedules, old train schedules…. these are really confusing. Get rid of them.

How many times have we been fooled by an old PDF upload of a bus schedule? Trains are better because there are third party services that aren’t dependent on the original source.

Have multiple campaigns for the same discount

The early bird rate, the couples rate, the Internet reservation rate… Hotels, please stop promoting multiple campaigns for the same room.

Yes, we can tell by the automated vacancy count.

Announce events as they’re decided

Don’t get me excited about an event, only to discover that it’s happening one day before we arrive. Or worse, that the article was for the last year.

The blog format for announcing events doesn’t work. We’re only going to be there for a few days, give us an event calendar.

Assume that everybody can drive

As a non-driver, this is a pet peeve of mine. Sometimes, it requires lots of digging to find out if there is public transportation available. I’ve combed through dozens of old blog posts, trying to find evidence of people who reached the entrance of a particular hiking trail by bus.

Inconvenience can be overcome by certainty. If I can confirm that there’s a twice-a-day bus (plus a 25 minute walk, most likely!), I’ll head over.

Ignore other online presences

Does the local tourism board have a good introduction to your area? Don’t be shy, link to it! Is your facility easily influenced by the weather? Nudge the user to check a weather site. Does the major attraction in town have a regularly updated blog? Read it, because your visitors are probably reading it, too.

Just Blue
Just Blue