Three weeks into running the company Twitter account

Last month, I re-activated our company Twitter account @aqworks, to start narrating our work and becoming more open and frequent in how we engage with people and ideas as a company.

How I got started: 

  • With no fanfare, simply started tweeting from @aqworks 0-2 times a day, with consideration to Asian timezones where many of our peers are located.
  • Created a channel in the company Slack group, set up the Twitter bot so tweets and replies to @aqworks are published there, and announced the channel to other AQers.
  • Re-organized Twitter lists to bubble up tweets from clients, collaborators and friends.
  • Also started tweeting from @aqbots, which I’d set up last year to use as a low-volume communication channel for our new Slack bot
  • Set up Hootsuite, for @aqworks @aqbots and @tzs (my personal Twitter), along with boards to pull search results for UX design and Japan related topics.

I even managed to make a little banner thing which was not rejected outright by my teammates 😋  Do you know how annoying intimidating it is to have to make graphics in front of people who went to design school? I’ve had hand-drawn stick figures taken away for editing. Sad but true story.

Discoveries and insights so far: 

  • It’s actually not that hard to find 1-2 things to share each day. This was the biggest and happiest surprise.
  • What’s harder is to find the right voice, especially in this day and age of the English Twittersphere. I added my name to the Twitter profile, which is symbolic but lowers the pressure of speaking for and as the company.
  • Our friends were still there, even after our account was dormant for years 🙂
  • I started tweeting more from my personal account, which is fun.
  • The Slack channel is helpful. Some AQers now lurk there, while Chris will occasionally pitch in ideas. I like how this “landing place” softly turns the company account into a team initiative, without bringing in rigid approval processes or dependencies, while I carry out the work.

The next challenges are to… 

  • Develop the voice so that it’s a bit more stable and unique? What that entails, I’m not quite sure yet.
  • Start engaging with people outside of our immediate network.
  • Try out different types of topics to see what gets the most engagement.
  • Learn how to better talk about the stuff we want people to see i.e. our design work and what we’re learning
  • Most importantly — continue, continue, continue! and to do it as a natural and un-forced activity throughout the work week.

Thanks for reading!