Last month, I re-activated our company Twitter account @aqworks, to start narrating our work and becoming more open and frequent in how we engage with people and ideas as a company.
How I got started:
- With no fanfare, simply started tweeting from @aqworks 0-2 times a day, with consideration to Asian timezones where many of our peers are located.
- Created a channel in the company Slack group, set up the Twitter bot so tweets and replies to @aqworks are published there, and announced the channel to other AQers.
- Re-organized Twitter lists to bubble up tweets from clients, collaborators and friends.
- Also started tweeting from @aqbots, which I’d set up last year to use as a low-volume communication channel for our new Slack bot meekee.io
- Set up Hootsuite, for @aqworks @aqbots and @tzs (my personal Twitter), along with boards to pull search results for UX design and Japan related topics.
I even managed to make a little banner thing which was not rejected outright by my teammates 😋 Do you know how
annoying intimidating it is to have to make graphics in front of people who went to design school? I’ve had hand-drawn stick figures taken away for editing. Sad but true story.
— AQ (@aqworks) February 3, 2017
Discoveries and insights so far:
- It’s actually not that hard to find 1-2 things to share each day. This was the biggest and happiest surprise.
- What’s harder is to find the right voice, especially in this day and age of the English Twittersphere. I added my name to the Twitter profile, which is symbolic but lowers the pressure of speaking for and as the company.
- Our friends were still there, even after our account was dormant for years 🙂
- I started tweeting more from my personal account, which is fun.
- The Slack channel is helpful. Some AQers now lurk there, while Chris will occasionally pitch in ideas. I like how this “landing place” softly turns the company account into a team initiative, without bringing in rigid approval processes or dependencies, while I carry out the work.
The next challenges are to…
- Develop the voice so that it’s a bit more stable and unique? What that entails, I’m not quite sure yet.
- Start engaging with people outside of our immediate network.
- Try out different types of topics to see what gets the most engagement.
- Learn how to better talk about the stuff we want people to see i.e. our design work and what we’re learning
- Most importantly — continue, continue, continue! and to do it as a natural and un-forced activity throughout the work week.
Thanks for reading!